Advertising Fundamentals - Advance Course

Online Self-Paced Course: Advertising

📌 About This Course

This self-paced online course provides a comprehensive understanding of advertising principles, strategies, media planning, and execution techniques. Learners will explore various advertising channels, creative development, campaign planning, and the impact of advertising on consumer behavior.

📌 Course Overview

• Covers fundamentals to advanced advertising strategies.

• Focus on media selection, budgeting, message development, and ad effectiveness.

• Real-world examples, case studies, and best practices.

• Industry-relevant skills to help learners excel in marketing and advertising roles.

📌 Course Curriculum / Modules

🔹 Module 1 – Introduction to Advertising & Communication

🔹 Module 2 – Advertising Objectives & Audience Analysis

🔹 Module 3 – Media Planning & Selection

🔹 Module 4 – Creative Development & Advertising Appeals

🔹 Module 5 – Advertising Copy & Execution

🔹 Module 6 – Advertising Research & Effectiveness

🔹 Module 7 – Role of Advertising Agencies & Social Advertising

🔹 Module 8 – Ethics & Legal Aspects of Advertising

📌 What You Will Learn

✅ Fundamentals of advertising communication and branding.

✅ How to create effective ad campaigns for different media.

✅ Media selection and planning strategies.

✅ Advertising research methods for campaign effectiveness.

✅ Legal and ethical considerations in advertising.

📌 Learning Objectives

🎯 Understand the role and importance of advertising in business and society.

🎯 Develop skills in audience analysis, budgeting, and message development.

🎯 Learn how to use print, digital, and broadcast media effectively.

🎯 Gain insights into consumer behavior and advertising impact.

🎯 Explore advertising laws, ethics, and social responsibilities.

📌 Course Features & Benefits

✅ 100% Online & Self-Paced – Learn at your convenience.

✅ Expert-Led Video Lectures – Learn from industry professionals.

✅ Case Studies & Real-World Examples – Practical insights into advertising campaigns.

✅ Quizzes & Assignments – Reinforce learning with hands-on exercises.

✅ Access to Course Materials Anytime – Study at your own pace.

✅ Industry-Relevant Curriculum – Designed as per the latest market trends.

📌 Who This Course is For?

✔️ Marketing professionals looking to enhance their advertising skills.

✔️ Business owners & entrepreneurs aiming to improve brand promotion.

✔️ Students & graduates pursuing careers in marketing & advertising.

✔️ Freelancers & digital marketers wanting to master ad campaigns.

📌 Skills Covered

🔹 Advertising Strategy & Planning

🔹 Media Buying & Planning

🔹 Creative Advertising & Copywriting

🔹 Consumer Behavior & Market Analysis

🔹 Digital & Social Media Advertising

🔹 Ethics & Legal Aspects of Advertising

📌 Complimentary Benefits to Students for Enrolling Now

🎁 Access to Exclusive Webinars & Industry Insights

🎁 Downloadable Course Notes & Study Materials

🎁 Practice Assignments & Quizzes

🎁 Placement Assistance & Career Guidance

📌 Course Certificate Advantage

🏆 Earn an Industry-Recognized Certificate on successful course completion.

🏆 Enhance your resume and LinkedIn profile with a verified certificate.

🏆 Increase job opportunities with certified skills in advertising.

📌 Instructor Bio

👨‍🏫 Industry Experts & Marketing Professionals with years of experience in advertising, branding, and media strategy.

📚 Teaching in collaboration with Swayam Portal Educators for in-depth learning.

📌 Books & References

📖 "Advertising & Promotion" – George E. Belch & Michael A. Belch

📖 "Contemporary Advertising" – William Arens

📖 "Ogilvy on Advertising" – David Ogilvy

📖 "The Advertising Concept Book" – Pete Barry

📌 Top Indian Companies Hiring with These Certifications & Skillsets

🏢 Advertising Agencies – Ogilvy, JWT, DDB Mudra, Leo Burnett

🏢 Marketing & Media Firms – GroupM, Starcom, Dentsu, Mindshare

🏢 Digital Marketing Firms – Webchutney, iProspect India, WATConsult

🏢 E-commerce & Retail – Flipkart, Amazon, Tata Cliq, Myntra

🏢 Tech & FMCG Companies – Google, HUL, P&G, Coca-Cola

📌 Video Source Disclaimer

🎥 Expert Educators from Swayam Portal – Ensuring high-quality learning materials and insights from industry professionals.